CopyWriting Assignment

What is Copywriting? How to do Copywriting? Why Copywriting is important? If you know how to write If you write how to sell If you know how to attract buyers If you know how to add Call to Action If you how to write an effective content If you know how to convert a reader into a potential client Copywriting comes under creative writing. The difference between creative writing and copywriting is only of telling and selling. Creative writing tells only while copywriting is used to sell something. What is Copywriting? • Start with great headline • Way of engaging reader • Exciting them to your business • Convert them to your potential customers When you are writing a title for your copywriting, use a number like “7 habits of Highly Effective People” or question like “How to make money online?” AIDA Formula 1. Attention Grab them to read. Headline is the only way! 2. Interest How I made one million dollars doing freelancing? 3. Desire Do you wish to make money, become self-dependent, be your own boss and have people work for you? 4. Action Join today, limited time offer (Create scoricty through time and discount) For example 24 hours only, 50% flat off for 1st 200 customers, 75% off for 48 hours! Tips for writing magnetic headlines Phase1: Ubersuggest content ideas 1- Start headline with numbers (rich dad poor dad number) 2- How to (Still work best, very powerful) 3- Use of “mistakes” in headline (common mistakes) 4- Ask question (Do you want to learn digital marketing) 5- Use of punctuation or hifen (ex, COVID-19) 6- Use 5W (Who, when, what, where, why) 7- Pay attention to headline length (Use Google to find title length) 8- Best picture to support the title (Friends, BeingGuru) Flip Features into benefits iPOD did not say 2GB storage, it said 1000 songs (more than CD could hold, Cassette went out of competition anyway) Shampoo (Instead of ingredients, talk about hair benefit) Weight loss (Cut fat in 1 week could be, how to lose weight and look sexy like a movie star without sweating your ASS hard through excercise) Irresistible call to action A. Start with Verb • Start • Try • Download • Subscribe • Watch • Share • Shop • Order B. Create Urgency • Click Now • Try Us Today • Limited Time Offer • Limited Quantity • Only 50 Left • Sale Ends 14 August • Don’t miss out C. Minimize Risk • Join today and enjoy our money back guarantee for 30 days! • If you do not like it – 100% money back, No questions will be asked! • Start free trial today – No Credit Card needed Copywriting is all about simplicity. Companies like amazon are using only a simple banner along one to words impressive words on image. In copywriting, your pictures will also tell your stories. Don’t do this” Don’t’ use hard, difficult words (Tone should be pleasant) Don’t use fansive words Don’t use pushy words Don’t talk about yourself like I’m or I means, to be honest, honestly speaking Use these words Why should you do business with me Why should you buy my product or service Why hire me