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What is Copywriting? How to do Copywriting? Why Copywriting is important? If you know how to write If you write how to sell If you know how to attract buyers If you know how to add Call to Action If you how to write an effective content If you know how to convert a reader into a potential client Copywriting comes under creative writing. The difference between creative writing and copywriting is only of telling and selling. Creative writing tells only while copywriting is used to sell something. What is Copywriting? • Start with great headline • Way of engaging reader • Exciting them to your business • Convert them to your potential customers When you are writing a title for your copywriting, use a number like “7 habits of Highly Effective People” or question like “How to make money online?” AIDA Formula 1. Attention Grab them to read. Headline is the only way! 2. Interest How I made one million dollars doing freelancing? 3. Desire Do you wish to make money, become self-dependent, be your own boss and have people work for you? 4. Action Join today, limited time offer (Create scoricty through time and discount) For example 24 hours only, 50% flat off for 1st 200 customers, 75% off for 48 hours! Tips for writing magnetic headlines Phase1: Ubersuggest content ideas 1- Start headline with numbers (rich dad poor dad number) 2- How to (Still work best, very powerful) 3- Use of “mistakes” in headline (common mistakes) 4- Ask question (Do you want to learn digital marketing) 5- Use of punctuation or hifen (ex, COVID-19) 6- Use 5W (Who, when, what, where, why) 7- Pay attention to headline length (Use Google to find title length) 8- Best picture to support the title (Friends, BeingGuru) Flip Features into benefits iPOD did not say 2GB storage, it said 1000 songs (more than CD could hold, Cassette went out of competition anyway) Shampoo (Instead of ingredients, talk about hair benefit) Weight loss (Cut fat in 1 week could be, how to lose weight and look sexy like a movie star without sweating your ASS hard through excercise) Irresistible call to action A. Start with Verb • Start • Try • Download • Subscribe • Watch • Share • Shop • Order B. Create Urgency • Click Now • Try Us Today • Limited Time Offer • Limited Quantity • Only 50 Left • Sale Ends 14 August • Don’t miss out C. Minimize Risk • Join today and enjoy our money back guarantee for 30 days! • If you do not like it – 100% money back, No questions will be asked! • Start free trial today – No Credit Card needed Copywriting is all about simplicity. Companies like amazon are using only a simple banner along one to words impressive words on image. In copywriting, your pictures will also tell your stories. Don’t do this” Don’t’ use hard, difficult words (Tone should be pleasant) Don’t use fansive words Don’t use pushy words Don’t talk about yourself like I’m or I means, to be honest, honestly speaking Use these words Why should you do business with me Why should you buy my product or service Why hire me

What is blog? Who is blogger? What is blogging? What is event blogging? What is instagram blogging? How to make money from blog? What are famous blogs? How to start blog? How much a WordPress blog will cost? How I write my ideas? How I select niche or topic for my blog? Blog is also known as a log. Blog means writing about any area of interest, particular niche on website. For web blogging, we need to discuss to blogs for different niches. Article writing means writing articles for different expertise. Sports blog will keep focus on sport not on fashion and fashion blog will not keep focus on the topic of sport. Through blogging, you can make money while traveling or sleeping or doing nothing. TO succeed in blogging, you have to bring traffic to your blog and start partnership with Ads companies like Google Adsense. Niche is the area of your interest or passion. When you will identify your interest, you have to develop a WordPress website for it. You need to have a domain name and hosting. Domain name will be based on your area of interest and hosting will help you to bring your blog online. Local hosting companies will offer best hosting packages as well as free domain name. Hosting is like the land and website is the building on that land. Domain is also known as social identity. SSL certificate will be also included in your hosting package which will make your website secured. Hosting company will provide security for your website against hackers. Blog post: Title The title of your blog post should be eye-catchy and brain-storming. Description The description will contain info about your blog post which will be seen along title in search engines. Tags The tags can be related and relevant keywords to your topics. Your blog post will be appeared in search engine when audience search with these tags. Heading Use heading to make your blog post more eye catching. Must use focus keyword in your title as well as in description. You can also use focus keyword and related keywords in your first paragraph. Keyword is the one for which people are searching for. Underlining and italicizing various lines in the blog post. For title, use keywords by suggestion of Google. While you are searching a keyword in Google, Google will give you suggestions about that particular keyword, use one of those suggested keywords in your title. While using Neil Patel ubersuggest, Copy all related keywords with good volume and low competition to your notepad and use those keywords in in your description as well as headings. CPC (Cost Per Click) will be decided on the country of clicker and subject of your blog. CPC is the amount which will be paid to you by Ad company on the base of a visitor clicks an Ad on your blog. Interlinking is a technique to link a blog post to another blog post of your blog. Interlinking to right keyword blog will urge Google to rank your blog higher. Subject matter expert is the person who has an authority in a particular topic. You need to use keywords for people are searching. Keep human in your mind while writing a blog post because blog post is being written for humans not for computers or robots. You don’t need to use hard or difficult words in your blog post. Yoast is a robust plugin which will help you to rank higher in the Google. If your website is not being showed for a particular keyword on first page of Google. No one is going to check second page for keywords. Blogger.com is a Google product. Blogger.com is a free website where you can create blog free of cost. You can connect your blog with Google Adsense for earning. The issue is that you cannot use blogger connected Google Adsense with your external website or youtube channel. Google don’t like thin content because Google likes thick content. You must use 2000 words in your single blog post. Google likes: • Thick content • Fresh content • New information Your topic will determine what kind of advertisement will be showed on your blog or youtube channel. This assignment on blogger.com> importance of blogging These steps will help you to start your own blog in an efficient way: 1. Select a niche or topic for your blog. 2. Create your blog on WordPress because WordPress is flexible for blogging. 3. Start writing thick content. Content must be original and engaging. 4. Add eye-catching images to your blog. 5. Add videos to your blog 6. Make your content according to SEO needs. 7. Publish your blog posts and share on various social media platforms. How to choose a topic/niche for blogging? When starting blogging, you can choose several niches for your blog to make money through blogging. You can choose any topic for blogging like Politics, science, health, entertainment, sports, technology, etc. You can choose a niche according to your interest and command on that particular topic. For example, Tech Crunch is the best blog on the topic of technology. It has huge traffic because blog is providing news about latest technology from all over the world. Blog has brilliant authority because people trust in this blog. This blog is making a lot of money by providing authentic news about technology to its readers. If you have placed keywords properly in your blog posts, traffic will mainly drive from the search engines such as Google and Bing. When you have done a lot of blog posts on your blog about a specific niche, search engines such as Google will start to consider your blog as an authority blog and starts to rank your blog higher on different keywords. Remember that your blog has no value without traffic because content on blog is only useful if I is being read by people. Traffic on a blog can also come from social media along the search engine. You can share your blog posts on social media platforms such as Facebook, Instagram, Pinterest, Whatsapp, and LinkedIn to grab more traffic for your blog. On social media, people will come to know about your blog and brand loyalty will be built. On social media platforms, if you start to provide valuable information related to your niche, audience will be engaged to your posts and start to visit your blog on daily basis and will wait for upcoming blog posts. This engagement will help you to make money from your blog through various ads serving companies. The purpose of a blog should be creating good content, good engagement, and earning will be started automatically. It is observed social media posts containing pictures, videos, and blog post link of your blog will help you to boost traffic and earning of your blog. You can create a great impact by posting blog post with link after posting some videos and pictures. One thing to remember that you cannot post only blog links on social media because you need to keep balance on social media for better engagement. The balance is very necessary if you have keen interest in making online through your blog. The best approach is to mix content such as videos, pictures, and blog links for better engagement. So, we come to know three basic guidelines to start a blog: 1- Great and use useful content to engage audience for making money through blog 2- Blog should be indexed and ranked on search engines such as Google 3- Impressive social media engagement for blog Blogging is not easy but also not difficult if you do a little bit research on your blog topic, write, edit, read, and make conversion to provide brain-storming information to audience. You can start blogging from comfort of your bedroom and there is no limit on making money from blogging. But, you need to understand procedure to start blogging:  Set up a blog on WordPress or Blogger.com  Start creating engaging and useful content  Use social media accounts to reach your audience  Start engaging your audience towards your blog  Start making money from blog through partnership of ads companies How to start blog for making money: When you have found out your topic, you need to have a proper blog for your niche/topic. There are some simple steps to kick out your blogging career. First step is select platform for your blogging website. There are two kinds of platforms to start blogging: 1. WordPress 2. Blogger.com You have chosen platform then start designing your blogging website. You need to sign up the platform, and start creating content on website. Start writing blog posts and publish those blog posts to engage audience to your blog. WordPress is the best platform to start blogging. This platform is being used by many bloggers because WordPress is a flexible platform for blogging. WordPress is giving your freedom to design your blog in your own way because WordPress has built-in security features along plugins. You need a hosting and a domain name to start blogging on the platform of WordPress. You can buy hosting and domain name from local as well as international domain name and hosting providers such as GoDaddy, NameCheap, and BlueHost. Set up your WordPress blog on the hosting server by yourself or hire a professional WordPress developer to develop your blog on live server. Produce useful content: Content is something which will bring money to you through providing useful content to your audience. But quality of content should be excellent due to which you need to concentrate producing useful content because content is king. Produce the content which change the readers’ lives in an efficient way and provide them with useful information about a specific topic. The way to bring traffic to your blog for making money is producing engaging content. You can search and keywords ideas from Neil Patel website Ubersuggest if you are beginner in blogging. Bring audience to your blog: To make money from your blog, you have to create and promote your content on various social media platforms. Your main focus should not be only traffic but the real readers who are interested to read your blog posts. Your blog can get great value through your blog posts, social media accounts, podcasts, and webinars. You can create great relationships with your audience through your blog. The great content and powerful words in your blog posts will create impressive engagement, social media sharing, and building brand authority. Search engine such as Google is the most effective way to search out your audience by using the keywords in your blog people are looking for. You can also create interlinking and external linking to make strong authority of your blog on search engines. Create Engagement with your audience: When you are writing good content in your blog posts, you will start to notice people who are visiting your blog and reading what you have written. You can create engagement with your audience through comments section of your blog posts. On social media, you can create polls and Questions & Answers to give them a feeling of ownership of a brand. In this way, not only engagement will be increased but also readers will invite their friends to read your blog posts. You can build engagement with audience by offering a newsletter on your blog. When they provide their emails in newsletter, it means they have started to trust you and want to hear more from your side through email. Monetize your blog After producing useful content, searching out readers, creating engagement with the readers. You will be able to monetize your blog. This is how you will be able to make money online through your blog. There are several companies offering the best CPM advertisements on your blog but the best choice is Google Adsense. When you sign up Google Adsense, Google will start to show ads to display advertisements on your blog. When people click on ads on your blog, your earning will be started.